How to Target Gen Z for Your Clothing Line

Fashion is all about inclusivity and style. Those days are gone when a clothing line would focus on size zero fits and Caucasian target branding. People have come to realize that today’s generation is intelligent and socially aware. Therefore, there is no space for any traditional or rigid ideas!

It is about commitment and appeal. Commitment is because Gen Z will not buy it when you go with sham marketing or promises. Appeal is because you create content that matches their personality. Therefore, you have to put in extra effort to target them.

Who is Gen Z?

Gen Z, those born between 1996 and 2012, will account for more than 32% of the total global population in the near future! It means that a business’s target market would be exclusively the “Zoomers.” They are different from previous generations because of their acceptance of technology and social media.

Gen Z is highly inclusive. They don’t like to beat around the bush. Plus, they are tech savvy and have considerable influence on the internet. Even though they are easily accessible due to their digital presence, they can be hard to please. Overall, be inclusive and stay connected with them to make them stay for a long time!

Tips on Reaching Gen Z

The thing you must consider beforehand is that with Gen Z, your product is not just a tangible thing, but it is something that they represent. With that in mind, here are some tips on how to successfully cater to this huge audience:

  1. Be Trendy

We have heard this phrase over and over again, but what does it really mean for Gen Z? It means getting to know their humor level and values. As the world builds a virtual community, Gen Z is at the front, leading any trend or movement for a good cause.

Therefore, they remain consistent and do not deviate from their values. Mostly, they are all about memes and pop culture, so try to meet them on their own terms instead of relying on traditional thinking!

  1. Focus on customer service.

The next big thing you must focus on is having good customer service. Even if you are a supplier who sells wholesale T-shirts in NYC, your customer service should be top-notch! Whatever the queries and troubles, a customer service agent must address them all efficiently.

If a member of Generation Z is having trouble with your product, they will almost certainly use live chat. Moreover, they readily publish their reviews and opinions on social media. Try to approach them yourself by building a good client-customer link and addressing their queries quickly!

  1. Brand’s Value

Gen Z will be attracted to you if you give out authentic and value-oriented products. In addition, they can smell a scam from a thousand miles away! No traditional approach to marketing works for them. Rather, try to be emotional or humorous when marketing to them.

If you are a small business, then your best shot at marketing to them is to be socially aware. Stand up for causes such as climate change and racism and build your brand’s value around them. Remember, innovation is the key to engaging them!

  1. Be Inclusive

The next thing that is extremely relevant to Gen Z marketing is to stay inclusive. And by inclusive, we mean body neutrality and social awareness. You cannot get away with advocating for zero-size clothes! You must include all the sizes and body types to make it work for you.

Additionally, you must listen to what they have to say. It would be better if you listened to their demands and what they wanted instead of marketing your own values.

  1. Go Digital

You must have a digital presence to stay ahead in the game. Whether you sell wholesale T-shirts in NYC or are a clothing retailer in Georgia, you have to own a website! You will find Gen Z on social media with their considerable followers. Therefore, the best way to target them is by using your social media accounts.

Therefore, use TikTok, Facebook, Twitter, or Instagram to reach out to them. Additionally, you can have an online store where you sell your goods and services.

  1. Influencer Marketing

Gen Z follows celebrities, fashion bloggers, influencers, etc., because they admire them and their values. Therefore, it is time to jump on the influencer marketing trend. Get a famous influencer, blogger, or vlogger to promote your brand.

In addition, these influencers have various platforms where they can readily promote your product. All you need is to become a sponsor and give out referral codes so that new customers come to your brand.

  1. Avoid Stereotyping

Lastly, you must avoid stereotyping or making any judgmental remarks. Businesses vanish in the blink of an eye because of a contradictory statement made by a higher official. Also, if you don’t say sorry right away, people will hold you accountable on social media.

Let go of old ideas and broaden your horizons. It would be better to have them onboard your decision-making platform so that you can stop ‘assuming’ what they want.

Get Started

It is time to boost your brand loyalty by approaching an inclusive and true-at-heart audience—Gen Z. Small businesses now have to cater to them via social media because of their digital savviness. You can become likable in an instant with your inclusive values and by challenging stereotypes and traditional norms! Get out of your comfort zone and do business that resonates with the current generation!


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