DECORATE A BUSINESS WITH VINYL
Decorating a business with vinyl is something that almost a year ago, I was lucky enough to remember traveling to Amsterdam. As a result of that escapade, I was able to remember how much I had worked during my time as an art director in advertising agencies, designing vinyl for banks, real estate, and other national companies.
I was able to remember how important it was for the brand in question and how many good designs were made in a shop window, a façade, or inside a business.
How and how much can a good slogan, a brand image, an attractive phrase or an offer sell, if it is well designed and occupies a preferred place on the business premises, is something that reminded me of my trip to Holland.
You can see in the first image that I have selected, how the patent is the fact that a good pattern created around the corporate identity of Forcado (a pastry shop in Brussels) can be seductive and turned into vinyl and enhance the brand image at the same time of the business. And not only can that but decorating a business with vinyl be a fantastic option to emphasize the opening hours of the establishment or the offer of the day.
Branding of your company
In Amsterdam, I discovered how small businesses regularly used vinyl art and even simpler and equally beautiful designs, made using white permanent markers. These decorated countless small and large businesses using the lettering technique with handwritten typography, which I already told you about a few weeks ago. A beautiful and cheaper formula perfectly used to sell your products at Christmas time.
And it is that we do not realize it but we are tired of seeing how large banks, multinationals, or traditional businesses use chalk and a blackboard or a large Privacy Frost Vinyl to decorate and sell their items. This potential customer attraction formula captures our attention, and encourages us to enter and ask about the item or service in question, but is often underestimated or simply forgotten when creating a company’s branding.
Best of all is that if you want to give your business a new image and change the external image of your business because the corporate identity was updated, decorating a business with vinyl will be a simple, fast, and less expensive task than any other. With more tradition as a traditional illuminated sign.
CORPORATE IDENTITY TALKS ABOUT YOU?
You have worked very hard to create your own business, reconcile your work with your family life and bet on that idea that you fell in love with.
Throughout this journey, you have had so many tasks ahead of you that you have been neglecting the design of your corporate identity.
Perhaps a friend made the logo for you, a freelance designer set up the website for you, or you even did it all yourself to save costs.
The possibilities in terms of design are endless. Your header designer will know how to bring out the potential of your company with design lines according to your style guide. From them, you will know how to develop a visual strategy consistent with your communication. A strategy that will take your ideal client to the door of your business.
There are countless formulas to add a plus of attractiveness to your business, using this decorative method, but if you do not know how to decorate a business with vinyl, contact me here and arrange personalized advice online.
Branding of your company
Tell me about the difficulties you encounter with the branding of your company and I will try to help you see more clearly the graphic and decorative possibilities of your brand image.
Together we will ensure that your brand dazzles, whether it is for your business on the street or for that offline event that you have in mind. My work in the community of women entrepreneurs in Seville, of which I am in charge, Outstanding Women, with face-to-face events throughout the year, has given me tables on this topic to give and give away.
LET ME TELL YOU SOMETHING: YOUR CORPORATE IDENTITY COULD BE CAUSING YOU TO LOSE CUSTOMERS
Right now you may think that it is not that important because you are hanging out with some clients, from time to time you get a big project and, to be honest, the way things are, “you cannot complain.”
But, for that, you decided to have a business? To just “get by”?
You are a brave person who has taken a very important step to be closer to home, take care of your children and help other people with your product or service.
After everything you’ve struggled with, it’s normal that you want to expand your business, hire a team, increase your income and thus have more time and freedom to be with your family.
The problem is that to achieve that you need to increase your rates, and the corporate identity that you have right now does not give you the confidence to do so.
You think there is a glass ceiling that prevents you from moving forward, but the reality is that you are limiting yourself by not improving your brand identity.
1. CREATE A CORPORATE IDENTITY THAT DEFINES YOU
Can you imagine being forced to wear a shirt in a color you hate every day? Or that you had to dye your hair black when you’ve always loved brown? And the worst, can you imagine that your clients formed an opinion of you based on that image that is not you?
Well, I’m sorry to tell you that this is what is happening right now with your brand identity.
The suit you wear does not represent you. You need to create a new one that is aligned with your values. At Blanco Ruso we make this creation a whole creative process; we might even call it a ritual. We analyze the message you want to communicate to design that tailored suit, with which you feel confidence, security, and above all that represents the message of your brand.
2. YOU NEED TO HAVE A VISUAL IDENTITY THAT POSITIONS YOU
Tell me, what is the first brand that comes to mind if I show you a bitten apple? And what drink do you think of if I say “red background and white letters”?
Exactly: Apple and Coca-Cola.
We think of these brands without hesitation because the corporate identity has positioned them as number 1 in our minds.
But corporate identity is not just the logo. As you can see, colors or typography are also part of it.
All these elements are what we work on at Blanco Ruso to position your brand in the minds of your customers. Remember that your visual identity speaks. And it may be saying “beginner with no experience” or “reference number 1 in the sector.
3. BUILD A WEBSITE ALIGNED WITH THAT CORPORATE IDENTITY
You can have a very nice store with incredible offers, but if your window doesn’t show it and doesn’t attract attention… nobody is going to enter.
It’s the same on the Internet: if you don’t have a website or you have an old-fashioned, basic one that doesn’t express your identity, no one is going to hire you.
After carrying out the creative work of designing your corporate identity, at Blanco Ruso, we give you the option of creating your website according to that identity. Everything stays in-house: you do not need to hire an external designer; we take care of transmitting the design to the designers of our team.
4. APPLY YOUR CORPORATE IMAGE TO MARKETING AND CONTENT
If you have a physical business you also need to add your visual identity to your product packaging.
At Blanco Ruso, we adapt the design to any physical space you need: business cards, stamps, or templates for your social networks, among others.
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