When it comes to digital marketing, no medium offers the potential reach and personal connection of mobile marketing. This channel should not be ignored! According to Forbes, approximately 68% of smartphone users rely on their phones to find information about local businesses, so it’s important that you have an effective mobile marketing strategy in place. Here are some strategies you can use to make sure your business doesn’t fall through the cracks when your customers are looking for you on their phones

Define Your Audience

Before you can even begin to think about crafting a mobile marketing strategy, you need to take a step back and define your audience. Who are you trying to reach with your message? What needs or pain points do they have that you can address? Once you have a good understanding of who you’re targeting, you can start to put together a plan that will actually resonate with them.

Set SMART Goals

Any good marketing strategy starts with a goal in mind. But not just any goal will do, it needs to be a SMART goal. That is, it needs to be specific, measurable, attainable, relevant, and time-bound. By setting SMART goals for your mobile marketing strategy, you can ensure that your campaigns are targeted and effective. Here’s how

Partner With Reputable Influencers

There’s no doubt that influencer marketing is on the rise. But with so many options out there, it can be tough to know where to start. When it comes to choosing influencers to partner with, look for those who have a strong presence in your industry and a large following that aligns with your target audience. Once you’ve found a few good options, reach out and see if they’re interested in working together. If they are, great! If not, don’t force it – there are plenty of other influencers out there who would love to work with you.

Use Relevant Hashtags

If you’re not using hashtags as part of your mobile marketing strategy, you’re missing out on a valuable opportunity to reach a wider audience. Hashtags help users find content that’s relevant to their interests, and they can also be used to start or join in on conversations.

Set Realistic Expectations For Results

Mobile marketing is a great way to reach a larger audience with minimal effort, but it’s important to set realistic expectations for results. You’re not going to see a huge return on investment overnight, and you shouldn’t expect all of your mobile visitors to convert immediately. However, by following these tips, you can optimize your mobile marketing strategy for long-term success.

Promote Through Incentives

One great way to promote your business through mobile marketing is by offering incentives. This could be in the form of discounts, coupons, or even freebies. By offering something that potential customers can’t resist, you’ll be more likely to pique their interest and get them to give your business a try. Plus, who doesn’t love a good deal?

Embrace The Power Of Visual Content

As we all know, a picture is worth a thousand words. So, when it comes to marketing on mobile devices, visual content is key. Be sure to use high-quality images and videos that are relevant to your brand and offer a clear call to action. Also, keep in mind that people are more likely to engage with content that is entertaining or informative, so make sure your visuals are just that!

Create A Text Messaging List (For The Right Reasons!)

Do you have a text messaging list for your business? You should! Text messages have a 98% open rate, which is nearly unheard of in the world of marketing. Plus, they’re personal and can be easily targeted to specific demographics. However, there are a few things you should keep in mind before setting up your text messaging list:

1. Make sure you have permission from each contact before adding them to your list. The last thing you want is to be accused of spamming!
2. Keep your messages relevant and interesting. No one wants to be bombarded with irrelevant ads or mundane updates.
3. Use texting as an opportunity to build relationships with your customers. A little personality goes a long way!
4. Be cautious of frequency.

Start A Smart SMS Marketing Program Today!

1. Determine your goals. What do you want to achieve with your SMS marketing campaign? More sales, more brand awareness, or something else entirely? Once you know what you want to accomplish, you can start planning your strategy.
2. Choose your target audience. Who are you trying to reach with your messages? Keep this target audience in mind when crafting your content so that it resonates with them.
3. Select a short code. This will be the number that people will text to opt-in to your campaign. Make sure it’s easy to remember and promote it prominently on all of your marketing materials.
4. Set up an automated response. This is the message people will receive when they first text your shortcode.